In early 2020, OVO completed the acquisition of SSE Energy Services from SSE plc, propelling the business from leading challenger to the UK’s third-largest energy retailer overnight.

This case study reflects on OVO’s technological and operational transformation in integrating SSE’s vast legacy retail business while maintaining its core identity and status as a net zero leader.

OVO and Kaluza Founder, Stephen Fitzpatrick, shares his strategic imperative for the acquisition, and OVO’s Chief Product and Technology Officer, Christina Scott, provides her view on how a migration can ensure low risk and high reward for other retailers looking to stay ahead in an evolving market.